Hello there! I’m a passionate Digital Transformation and Innovation Manager with a mission to drive brands to new heights of success. With a knack for obtaining measurable business results, I specialize in crafting strategies that narrow the divide between brands and their audience. Through the execution of visionary projects, I enable brands to tap into the full power of their resources and cultivate their organizational capabilities.

My expertise spans across an impressive array of domains, including Data, Analytics, Marketing Technology, Digital Initiatives, Content Marketing, Advertising Technology, Automation, Artificial Intelligence, Business Intelligence, CRM, CDPs, DMPs, CMPs, Omnichannel Customer Experience Design, and Service System Design. Having honed my skills in diverse settings, from multinational corporations to nimble startups, I bring a wealth of experience to every endeavor.

“Why do I do this?” you might ask. The answer is simple: I couldn’t envision myself doing anything else. This field is not just a profession for me; it’s a calling that allows me to blend creativity, strategy, and technology to achieve exceptional results.

During my actual tenure as a Digital Business Integration Manager at Accenture Song, I’ve been entrusted with the pivotal role of driving MarTech transformation projects within the ICEG Martech (Italy, Central Europe, Greece). I spearhead the fusion of customer and business needs with cutting-edge marketing strategies, seamlessly translating them into technological implementations that are not only effective but scalable across markets.

With a diverse spectrum of experiences ranging from Food Retail and Banking to Logistics, Consumer Goods, Fashion, and Mobility sectors, I’ve gained a profound understanding of industry intricacies. My focus extends beyond mere marketing technology to encompass the broader landscape, including full Martech Architecture. This involves orchestrating the integration of paid media and aligning it with Enterprise Platforms such as Salesforce, SAP, Oracle, and Adobe. Moreover, I’m always on the lookout for emerging trends and opportunities in vertical sectors, aiming to create robust processes, innovative architecture, and impactful implementations throughout the Martech ecosystem.

If you’re looking to embark on a transformative journey that blends innovation, strategy, and technology to amplify your brand’s potential, I’m here to make it happen. Join hands with me, and let’s craft a success story that resonates in the digital realm and beyond.